FRUIT LOGISTICA 2026, taking place in Berlin from 4 to 6 February, once again confirms itself as the world’s leading event for the fresh produce sector, with a focus on the entire supply chain and strong emphasis on innovation, technology, logistics, and sustainability.
A “historic” participation
For over two decades, Mioorto has been a constant presence at Fruit Logistica, strengthening its position as a leader in the sector. Year after year, the Berlin event has become an essential reference point for the entire supply chain. Our continued participation reflects Mioorto’s ability to anticipate emerging trends: the exhibition is a key tool for internationalisation and for developing new strategic partnerships on a global scale..
Mioorto closely follows several international trade fairs, such as Fruit Attraction in Madrid, but finds Fruit Logistica to have a more “global” approach—both in terms of exhibitors and visitors, and in the breadth of supply chain coverage. Operators from Fresh Produce, Technology & Machinery, and Logistics are all represented, making the event more rigorously thematic thanks to its strong focus on innovation, technology, sustainability, and international networking.
Looking towards multiple goals
In the past, taking part in Fruit Logistica has enabled Mioorto to open and develop relationships with international clients and partners, strengthening loyalty and engaging in discussions on future strategies. The fair is always an opportunity to meet international buyers, including from new regions where some players are beginning to approach the fresh-cut (IV range) segment.
The presence of operators from all over the world also offers an extremely valuable opportunity to monitor the state of the art in technologies and supply chain trends, while exploring innovative solutions that may open up opportunities in already established markets. Participation in Fruit Logistica is also a moment for direct dialogue on market sentiment and on short- and medium-term strategic developments, emerging through conversations with both long-standing partners and new contacts.
Strengthening relationships and meeting new prospects
Fruit Logistica is a high-quality meeting point, thanks to its highly professional and decision-making audience: international buyers and purchasing managers, directors and managers from production, distribution, and technology companies, media representatives, institutional stakeholders, and market analysts all contribute to the event’s outstanding profile. Both exhibitors and visitors attend Fruit Logistica to establish new contacts and acquire prospects, as well as to strengthen long-term relationships with established partners.
Fruit Logistica: an “expert” eye on new trends
The Berlin fair is globally recognised as a trend barometer for the sector. Its extensive programme of panels and forums featuring international speakers covers sustainability, technology, and global markets, while the strong presence of new technologies and products makes it possible to identify market trends and emerging demands from international buyers and retail chains. For Mioorto, being present in Berlin goes beyond mere commercial value: it is a strategic moment for monitoring consumer dynamics and the evolution of distribution channels.
See you at Fruit Logistica from 4 to 6 February.
